1. >>Lacoste

    Inq has been part of the LACOSTE team for multiple seasons, years and through much great heritage and innovation storytelling. Inq has manifested the activation around the iconic French fashion LACOSTE anniversaries, a new CEO, a new successful Creative Director, new brand campaign, new digital flagship, a fantastic brand hype, quirky Asian colabs, fashionable Colette launches, and strong runway shows in NYC.

  2. >>NU SKIN

    Inq has been a vital part of the Nu Skin team in the brand activation of the game-changing skin care customization product ageLOC Me. Working in countries like France, Spain and Germany, Inq has spearheaded the ageLOC Me roll-out across all social media platforms, creatively aligning the strategic and tactical experience of the Inq team with the challenges of modern business-consumer interaction.

  3. >>SEPHORA

    Inq has been Sephora’s partner in the brand building and general launch of Sephora in Sweden and Denmark. In our work we have activated prestigious Grand Openings; intimate makeup artist sessions; wide scale product newness launches; clever consumer red carpet events, and a wide spectre of press actions to manifest one of the most visible launches in beauty history. Inq has also introduced famed makeup, fragrance and skin care brands Benefit, NARS, Make Up For Ever, Sampar, Leonor Greyl, Herborist, Sol de Janeiro, Caudalie, Nails Inc., Fekkai, Urban Decay, Diane von Fürstenberg, Zadig & Voltaire, Bliss, and Ciaté.

>>Brand Activation

Inq activates your brand by creating powerful content to communicate and build relations to your stakeholders on all communication platforms. To engage successfully with all wired stakeholders your brand can successfully turn to ‘storytelling’. Make your stories about people, not products and make customers relate emotionally.

Inq creates your storytelling from scratch, by journalistically digging to your core or Ping-Pong with your new launch plan. We invent a storytelling platform/fundament for you or we build the storytelling tools on an existing base – and take the process through the steps you need to succeed.

“Inq is unique in the market with an unmatched client portfolio. 14 years of experience alongside some of the world’s most inspiring and challenging brands. We give your brand competitive edge through new contemporary storytelling tools and know-how – so you confidently can market your product, service, or idea. We consult and challenge you.

>>Brand DNA activation / “project driven”
Your event- or project-based process, using all contemporary tools and activating all channels to reach press, bloggers, Instagrammers and consumers, including:

  • Analysis, research (journalistic approach)
  • Approved activity plan
  • Production of tools
  • Roll out
  • Follow-up
  • Finalising & effect measurement

>>Brand DNA activation / “complete enterprise”
Your process of building your brand on a new platform, using all contemporary tools and activating all channels to reach press, bloggers, instagrammers and consumers and getting hands-on power in the roll-out process.

  • Analysis, research (journalistic approach)
  • Gather intel from suppliers, service partners, stakeholders
  • Form strategy & flow chart
  • Form tactical plan for content communication, on all channels
  • Storyboard development
  • Communication platform, strategy/plan
  • Create content
  • Create tools for communication – individually for each channel
  • Roll-Out on all channels
  • Re-asses and increase power
  • Finalising & effect measurement

>>Brand DNA activation / “architectural enterprise”
Process of building your brand on a new platform, using all contemporary tools and activating all channels to reach press, bloggers, instagrammers and consumers with support in the architectural build-up.

  • Analysis, research (journalistic approach)
  • Gather intel from suppliers, service partners, stakeholders
  • Form strategy & flow chart
  • Form tactical plan for story telling, on all channels
  • Storyboard development
  • Communication platform, strategy/plan
  • Create content
  • Create tools for communication – designed for each channel
  • Set targets and define process