1. >>Nike

    Among Inq successes, we have been awarded the honourable title as Nike’s ‘best performing, quickest and best organised agency in the Nordics!” Projects include: Nike x World Cup; Nike x European Championshi; Nike x Olympics; Nike The Chance; Nike+ global launch; Nike x Undercover Gyakusou; Backstage sessions and exclusive imagery with profile athletes including Christiano Ronaldo, Ronaldo, Ronaldinho, Rooney, Christian Eriksen, Nicklas Bendtner; Fuelband; Sportsband; Take CPH; The Human Race.

  2. >>Tommy Hilfiger

    As partner throughout multiple years, Inq formed the detailed strategy for the famed Tommy Hilfiger visit to Copenhagen, introducing both cultural dinner and design exhibition with The Royal Danish Academy of Fine Arts. Also, Inq manifested the build of Pop-Up House on a floating platform in the Stockholm harbour.

>>Brand Leadership

Imagine that you could get a super-power team – who has worked with all the best in the business from Nike to Agent Provocateur, from commercial to niche – to form your brand strategy with training and guidelines for your coordinator team in your communications and/or brand team.
This is the intelligent way of getting the best possible strategy and tactics – and then hand-over to a much less costly team to fulfil the strategy.
Inq will set the new trend of insourcing. Inq will be your in-sourced communication leadership for a limited timeframe, adding effective skills and experience to your in-house team for a full force process to the benefit of your brand.

Inq has 14 years experience alongside some of the world’s most inspiring and challenging brands. We can give your brand the market advantage of our ‘brand bible’ of clever conduct – based on all super brand best practice, aligned with your special brand asserts.

“We join as your task force with an approved creative and strategic toolbox. We get full insight into your challenge and take over from there – to effectively form a process and a strategy that will eventually make it possible idea/flow of ideas – and build your brand storytelling with the tools needed. We consult you based on our strong expertise.”

 

>>Brand Leadership project
Based on experience from more than 25 similar cases, Inq has the tools to jump on-board your brand at speed and execute brand leadership around a specified project/task. We will join as a team and become part of your team. We will leave after 4 weeks, when the assignment is finalised and will leave behind an effect measurement on all results.

  • Analysis on assignment, thorough briefing
  • Create your brand activity strategy including success criteria, stakeholder segments, content/story outline etc.
  • Produce activity flow chart
  • Create strong yet simple tools
  • Roll-out to stakeholders
  • Follow-up and finalising
  • Set-up format for effect measurement
  • Set-up format for continuous progress updates

>>Brand Leadership Process
Based on experience from multiple major brand cases, Inq has the skills and tools to jump on-board your brand at speed and execute brand leadership to evolve your platform, tools and KPI’s. We will join as a team and become part of your team. We will help build with a long tail strategy as our focus, ensuring a solid return-on-investment and a whole new communication and newsroom architecture in a strong in-house set-up.

  • Research, input and brainstorm – 360 degrees
  • Create your communication strategy
  • Create strong tool box for steering tools
  • Get insight into existing Intel from the past 24 months
  • Get insight into what has worked for your brand to obtain retail sell-through
  • Produce the communication strategy including success criteria, target media segments, content/story outline etc.
  • Produce activity calendar
  • Identify targets by market
  • Set-up format for effect measurement and continuous progress updates – to use also as forecast towards HQ
  • Manifest new PR tools to increase, maximize and direct editorial coverage towards key focus
  • Further manifest new digital PR tools to increase, maximize and direct editorial coverage on all digital media/blog channels
  • Set-up format for effect measurement
  • Set-up format for continuous progress updates
  • Roll-out to stakeholders
  • Follow-up and finalising