1. >>Social Media Leadership

    We join as your task force with an approved creative and strategic toolbox. We get full insight into your challenge and take over from there - to effectively form a process and a strategy that will eventually make it possible idea/flow of ideas - and build your social media strategies with the tools needed. We consult you based on our strong expertise.

  2. >>Running. Cycling. Football. Training. Golf. Sportswear. Dance.

    inq has performed strong results within sport performance and sport fashion – from the global launch of the world’s most innovative digital running concept to a small exclusive blogger tech lab. Cases include Nike, Oakley, Peak Performance, Reef, Lacoste, Reebok, Revo, Footlocker, Puma, The North Face, Fred Perry, Volvo Ocean Race, Wimbledon, Roland Garros, European Championship, World Cup, Olympics.

>>Social Media Leadership

Imagine that you could get a super-power team – who have worked with all the best in the business from Nike to Agent Provocateur, from commercial to niche – to form your social media strategy with training and guidelines for your coordinator team in your communications and/or brand team.
This is the intelligent way of getting the best possible strategy and tactics – and then hand-over to a much less costly team to fulfil the strategy.
Inq will set the new trend of insourcing. Inq will be your in-sourced social media leadership for a limited timeframe, adding effective skills and experience to your in-house team for a full force process to the benefit of your brand.

“Inq has 14 years experience alongside some of the world’s most inspiring and challenging brands. We can give your brand the market advantage of our ‘brand bible’ of clever conduct – based on all super brand best practise, aligned with your special brand asserts.”

>>Social Media Leadership project
Based on experience from more than 25 similar cases, Inq has the tools to jump on-board your brand at speed and execute social media leadership around a specified project/task. We will join as a team and become part of your team. We will leave after 4 weeks, when the assignment is finalised and will leave behind an effect measurement on all results.

  • Analysis on assignment, thorough briefing
  • Create your social media strategy including success criteria, stakeholder segments, content/story outline etc.
  • Produce activity flow chart
  • Create strong yet simple tools
  • Roll-out to stakeholders
  • Follow-up and finalising
  • Set-up format for effect measurement
  • Set-up format for continuous progress updates

>>Social Media Leadership Process
We will join your team with the full roll out and jump onboard your brand with complete execution of your specified task. We will join as a team and become part of your team. We will leave when the assignment is finalised and will leave behind an effect measurement on all results.

  • Research, input and brainstorm – 360 degrees
  • Create your social media strategy
  • Create strong tool box for steering tools
  • Get insight into existing Intel from the past 24 months
  • Get insight into what has worked for your brand to obtain retail sell-through
  • Produce the communication strategy including success criteria, target media segments, content/story outline etc.
  • Produce activity calendar
  • Identify targets by market
  • Set-up format for effect measurement and continuous progress updates – to use also as forecast towards HQ
  • Manifest new content tools to increase, maximize and direct editorial coverage towards key focus
  • Further manifest new digital PR tools to increase, maximize and direct editorial coverage on all your social media channels
  • Set-up format for effect measurement
  • Set-up format for continuous progress updates
  • Roll-out to stakeholders
  • Follow-up and finalising