1. >>Hugo Boss

    Inq has been HUGO BOSS’ partner in the brand building of BOSS Woman, BOSS Orange Label, HUGO, and BOSS Men across all the Nordic countries - building the awareness and interest among press to a level that made the HUGO BOSS brands some of the most visible brands in the media through several years.

  2. >>Beauty

    Inq has extensive experience in beauty - from country openings and global launch of a new ingredient concept to a small exclusive blogger makeup artist session. In all our efforts, we are strategic, tactical and connected and have manifested strong results. Among our cases are: Sephora Grand Openings; Caudalie launch; NARS fashion week backstage reportages; NARS global launch Guy Bourdain; Make Up For Ever founder interview session; Benefit key launch press trip; Bliss ‘celebrity Instagram’ session; Youngblood press event & founder interviews; Milkshake Hair Products new releases; Sephora seasonal press events on locations and at retail locations; amika brand launch in Denmark; Wella launch; Bulldog storytelling, Elizabeth Arden product launches; and the launch of Goodiebox.

>>Social PR & Digital PR

It is all about repurposing the content you already have (press releases & imagery & physical products) into fresh content. A press release can be turned into a short news text, a blog post, a blog post by guest blogger, a Pinterest graphic, a LinkedIn update, a post on the Facebook page of a relevant publication, a product give-away, an event experience, an Instagram visual, a hashtag competition, a blogger collaboration, a juicy Q&A and more.

“Inq believes in dropping all the standards and go digital – drop the standard press release and the physical showroom for your products. Digital PR will be your new way of creating fast, cost efficient and innovative communication. Digital PR is all about combining traditional PR with content marketing, social media and search: Transforming more static news into conversations, create dialogue. Connect.”

>>Social PR & Digital PR
Inq will use your brand tools and execute through the Social PR & Digital PR philosophy of re-purposing all stories. We go one step further and transform your news into content that provides value.

We accommodate all stakeholders that Broadcast and all stakeholders that share via social media channels – blogs, Twitter, Facebook, YouTube, Instagram etc. And we integrate search keywords for maximum impact to expose your news to those who are searching for similar content.

We plug into your brand news and we seed it, we blend it, and we stimulate it. Inq conducts Digital PR & Social PR with these preferred tools:

  • Digital showroom – all press professionals ‘shop’ online: Quick, efficient, open 24/7 and created for the digital era
  • Optimised digital database system – feeding all news, videos, images, pack shots, posts, links, look books and more
  • Product spin – customised, content-based, activation
  • Feature storytelling – customised, activation, networking
  • News storytelling – customised, activation, networking
  • Press Events – still relevant in the digital time, to meet & greet and share storytelling
  • Search keywords – added to all possible tools
  • 1-on-1’s with all relevant stakeholders