>>Brand Activation
Inq creates your storytelling from scratch, by journalistically digging to your core or Ping-Pong with your new launch plan. We invent a storytelling platform/fundament for you or we build the storytelling tools on an existing base – and take the process through the steps you need to succeed.
“Inq is unique in the market with an unmatched client portfolio. 22 years of experience alongside some of the world’s most inspiring and challenging brands. We give your brand competitive edge through new contemporary storytelling tools and know-how – so you confidently can market your product, service, or idea. We consult and challenge you.“
Your event- or project-based process, using all contemporary tools and activating all channels to reach press, bloggers, Instagrammers and consumers, including:
- Analysis, research (journalistic approach)
- Approved activity plan
- Production of tools
- Roll out
- Follow-up
- Finalising & effect measurement
>>Brand DNA activation / “complete enterprise”
Your process of building your brand on a new platform, using all contemporary tools and activating all channels to reach press, bloggers, instagrammers and consumers and getting hands-on power in the roll-out process.
- Analysis, research (journalistic approach)
- Gather intel from suppliers, service partners, stakeholders
- Form strategy & flow chart
- Form tactical plan for content communication, on all channels
- Storyboard development
- Communication platform, strategy/plan
- Create content
- Create tools for communication – individually for each channel
- Roll-Out on all channels
- Re-asses and increase power
- Finalising & effect measurement
>>Brand DNA activation / “architectural enterprise”
Process of building your brand on a new platform, using all contemporary tools and activating all channels to reach press, bloggers, instagrammers and consumers with support in the architectural build-up.
- Analysis, research (journalistic approach)
- Gather intel from suppliers, service partners, stakeholders
- Form strategy & flow chart
- Form tactical plan for story telling, on all channels
- Storyboard development
- Communication platform, strategy/plan
- Create content
- Create tools for communication – designed for each channel
- Set targets and define process